Would the birds love it?
Aug 11, 2025
Episode 18 of The Green Route with MAREDI Design is here! Be sure to check it out on your favorite streaming platform, such as Apple Podcasts or Spotify, or by clicking here.
In the latest episode, we speak with Fernando Ramirez and Justin Beitzel, co-founders of Common Object Studio, an industrial design practice reimagining what it means to design through the lens of regeneration.
The duo describes themselves as “regenerative design explorers,” challenging themselves to develop systems and products that are able to give back more than they can take. With a focus on giving back to the planet and the community, they refuse to treat sustainability as a checkbox, and instead they ask deeper, more thought-provoking questions about what it means to create with intention.
Through their furniture collection Okaterra and collaborations with forward-thinking brands across the design industry, they’re applying regenerative thinking to materials, processes, and systems, showing what’s possible when community, care, and environmental integrity are embedded into every step of the process.
In this episode, we dive into the philosophy behind their studio, the hard realities of regenerative design, and how they center community, circularity, and stewardship in every decision. Their approach reframes design as a tool not just for minimizing harm but for active healing and renewal. As they expand the boundaries of industrial design, their work offers an inspiring, tangible path forward in a time when design has so much more to give.
So, join us for this inspiring journey with Fernando and Justin and discover how they’re turning bold ideas into lasting impact.
And after you listen, don't forget to leave a review and let us know what you think, or share any takeaways that you have. If there are other topics around sustainability that you would like us to explore in future episodes, we would love to hear from you!
See you down the Green Route 😊